The Bold Journey to ACC Redesign
UX, Interface Design, and Webflow Development
Figma, Webflow and Markup.io; Collaborated via Slack and Notion
Streamlined UX and UI design, and a fully functional Webflow website.
about Acceleration Community of Companies
Acceleration is a forward-thinking agency built to deliver innovative
omni-channel solutions with speed and efficiency. Their goal is to provide a streamlined alternative to traditional marketing agencies while maintaining excellence across multiple marketing verticals.
They work with some of the biggest brands in the world like BMW, Amazon, Airbnb, Spotify, Doordash, Netflix, TMobile, and more.
Shaping the journey
ACC creates visually striking work, so we showcased it engagingly and user-friendly.
Elevate user engagement without compromising performance.
Transition seamlessly from design to development with precise execution in Webflow.
The process we followed
Understanding the Business
We started by thoroughly reviewing Acceleration's brand guidelines, focusing on their typography, color palettes, and overall design principles. Following this, we conducted a detailed evaluation of the existing ACC website to identify areas for improvement.
Wireframing and Designing
Next, we created low-fidelity wireframes and transitioned to high-fidelity designs in Figma. Updated designs were shared through a client-facing Figma file for iterative feedback and approval.
Webflow Development and Launch
Using Webflow, we brought the designs to life with responsive layouts and subtle animations. After rigorous testing on Markup.io, the website was successfully launched.
Overcoming obstacles with strategic solutions.
The website had many high-quality images and videos, slowing load times. Tamba optimized them in space-efficient formats, ensuring fast load times across platforms.
Ensuring the design’s consistency and functionality across web, tablet, and mobile devices was a challenge. Tamba's solution? We leveraged Webflow's responsive tools and rigorously tested layouts on various devices.
The website lacked sufficient accessibility features, making it challenging for users with disabilities. Tamba's solution? We integrated accessibe.com API implemented WCAG-compliant design practices.
Impact & Results
ACC achieved a clean, modern look with Webflow CMS, allowing easy content updates and hassle-free scalability.
Intuitive navigation and a well-structured portfolio ensure a smooth, engaging user journey without compromise.
